BIRD
Birmingham International Race Days
This is our premier event of the year,
bringing together Tiny Whoop Pilots from all over the world for a fun race and party like no other!
It’s doubled in size every year
from a few blokes flying in a pub, to an
incredibly successful international event.
BIRD Success Metrics
3 months
How long BIRD features in social media feeds
Hype
850
Number of whoop flights at BIRD
Flights
8
Total number of countries represented by pilots at BIRD
Countries Represented
21 hours
Total duration of live stream across the event
Total Stream Length
165
Total attendees in person to BIRD
People Attended
33
People involved with the Challenger activities
Challengers
56
Total number of pilots flying at BIRD
Pilots
21
Brands that value BIRD events
Brands represented
45
Total Posts dedicated to BIRD Sponsors
Sponsorship Posts
362
Average reach per post about BIRD
People Engaged
95
Posts about BIRD tagging brands
Posts Tagged
18
How many countries watched the livestream
Countries Watched
21 mins
Average watch time each viewer stayed on the livestream
Average Watch Time
115
Maximum concurrent viewers of the livestream
Concurrent Viewers
6181
Total views of our live stream across the event
Views
Data gathered from our highly successful BIRD 2025 event
Presenter
MiniRollsRule live commentary
engaging the audience
Leading the UK whoop scene for 6 years and the pioneer behind the UK's whoop racing league,
MiniRollsRule - AKA Matt Shawtell
will be live on the mic
commentating all the racing,
interviewing pilots and delivering
heartfelt thanks to all the sponsors
taking part in BIRD 2026
Dedicated sponsor highlight screens
Video segments
Competitions
Logos on the live stream
Presenter backdrop with brand logos
Interviews
Direct engagement and discussion
about your products
Relate to your customers with live interviews
of your sponsored pilots.
Tell customers why they choose your products
and the special features unique to your brand.
Offer discounts and promotions directly
to the live stream viewers
Sponsor pilot interviews
Discussions about products
Features and benefits
Competitive advantage
Special offers
Live Stream
Professional live stream produced by
Bringing decades of experience from working
with world renowned brands like
Formula 1, Martini and Sandisk,
this slick production team
is here to produce the
best live stream in the world of whoop racing
Professional grade cameras
Beautiful audio quality
Slick scene transitions
Animated information screens
Live data links
Industry class streaming software
Check out a recent event here
Challenger
Ticket
Directly engage your customers
with your brand
By taking part in this challenge, customers get their first ever experience of RC flight,
directly engage with your brand
and share their experience online
Real drones they can fly
Simulators for FPV
Quiz questions about your brand
Hunt for your banner at the event
Brand selfie tasks
Drone Soccer try-outs
How Does It Work?
Every Challenger gets a card with our
special graphic
It features stylised FPV art
and space for logo stickers
As they take part in challenges,
they are presented stickers to add to the card
We will work with you to develop fun and
engaging brand challenges
When the whole card is completed they are entered into a prize draw.
You will get a copy of the contact database created from this activity
Brand Banners
Show your brand to the fastest and widest selection of pilots in the world
Everyone at the event is a potential customer.
They are all engaged with BIRD because they love FPV drone racing
Who Sees Your Banners?
Professional drone racers
Pilots from multiple countries
People here to give it a go
Brand ambassadors
Spectators enjoying the event
New pilots flying with the best
Logo placement
Put your brand at the heart of the action
Associate your products with the UK drone racing scene
Grow your recognition
BIRD 2026
Sponsorship Packages
Its going to be an International weekend festival of Tiny Whoop Racing. We would love to showcase your brand to the best pilots, the fans watching the live stream and the public coming to see the racing.
We have various sponsorship levels to suit your company but welcome all contributions to the promotion of your brand in the Tiny Whoop hobby.
Sponsorship Level | Headline | Gold | Silver | Supporter |
|---|---|---|---|---|
Product Video advert plays per day | 2 | 1 | ||
Video advert length | 1 min | 30 sec | ||
Social Media | ||||
Logo on Event Banner | Yes | Yes | Yes | Yes |
@mentions and #tags brand pages | Yes | Yes | Yes | Yes |
Website links to your brand | Yes | Yes | Yes | Yes |
Sponsorship Announcement | Yes | Yes | Yes | Yes |
Announce products for prizes | Yes | Yes | Yes | Yes |
Sponsored Pilot Showcase | Yes | Yes | ||
Video of sponsorship | Yes | Yes | ||
Brand Video advert highlight | Yes |
