The Elite Class is where BIRD's fastest pilots come together. These are the very best whoop racers competing at the event and among the fastest pilots in the world. Every race carries consequence as 16 elite competitors fight through 14 races of double-elimination racing, with the surviving pilots ultimately facing the pressure of Chase the Ace to determine who can claim the ultimate BIRD Elite title.

As the Elite Class sponsor, your brand will exclusively own the Elite Finals bracket throughout the livestream, with your logo integrated into the Double Eliminations graphic and Next Up screens as the world's fastest whoop pilots battle their way towards the final. The winner's achievement then becomes part of your brand story across BIRD's social channels:

“[Pilot Name] is the Elite Class Winner — BIRD 2027 — Presented by [Brand]”

The Hobbyist Class is where the FPV journey becomes racing. These may be the slowest qualifying pilots at BIRD, but this is the class most closely connected to the thousands of pilots and newcomers who are still learning, improving and dreaming of competing at the highest level. Sponsoring the Hobbyist Finals puts your brand alongside the most relatable racing at BIRD — where every overtake, mistake and improvement tells a story that new pilots can see themselves in. Across 14 races of double-elimination competition, the field fights for a place in the final Chase the Ace, where one pilot will ultimately be crowned the Hobbyist Class Winner.

Your brand will exclusively own the Hobbyist Finals Double Elimination graphic and Next Up screens throughout the livestream, with your logo integrated into the double-elimination tree as the competition unfolds. Your brand will also be at the heart of the celebration when the winner is announced across BIRD social media:

“[Pilot Name] is the Hobbyist Class Winner — BIRD 2027 — Presented by [Brand]”

The start block and pilot line features our dedicated starting-block tracking camera, delivering close-up footage of the pilots as they prepare for launch. Your branding will be visible in the camera shot at the start of every race, while your banner across the floor of the start line will be one of the first things seen through the pilots' FPV feeds as they prepare to race. 

Your brand becomes part of the anticipation, focus and excitement of every start.

Put a digital 3D model of your Bind & Fly whoop, projected into the studio space in front of our commentators. Scaled up several times its real size, the model allows our presenters to get inside the design and highlight the engineering, features and design choices that make your product stand out. It will appear multiple times throughout the event, helping new viewers understand what a whoop is while showcasing race-inspired features that can give top pilots an advantage. 

See the video linked below for an example of the technology in action. Our 3D Augmented Reality Whoop Demo

The Advanced Class represents the competitive heart of BIRD. These 16 pilots have fought their way into the middle of the field and are now competing against some of the world's best whoop pilots for recognition and distinction. This is where ability, consistency and race-craft separate the good from the great. Across 14 races of double-elimination competition, pilots battle through the bracket before the final Chase the Ace determines who can claim the title of Advanced Class Winner.

Your brand will exclusively own the Advanced Finals bracket graphic throughout the livestream, with your logo integrated into the Double Elimination graphic and Next Up screens as the competition progresses. When the final pilot emerges, your brand becomes part of the public declaration of their achievement:

“[Pilot Name] is the Advanced Class Winner — BIRD 2027 — Presented by [Brand]”

Your brand can be linked to a distinctive element of the course as pilots demonstrate incredible skill flying over, around, under and through your branding. Track cameras and FPV feeds will capture the action, while commentators can use your sponsored feature as a natural reference point when explaining the course and discussing the racing. This creates repeated brand exposure throughout the event while making your company an identifiable part of the BIRD track itself.

Own the final moments of a race, when every eye is on the pilots fighting to cross the line first. Your brand will sit directly in the middle of this action, with a prominent banner on the floor visible through the Crash Gate camera, as well as branding on the banner behind the gate captured by trackside cameras. 

Associate your company with the winning moments of BIRD, race after race.